Independent creative consultancy · Utrecht
If you have something to sell, serve or showcase, I help you make people want it.
01 · WHAT I DO
Menus that look good, feel easy to use and help people understand what is worth ordering.
Simple, sharp websites for small businesses that need to look credible, clear and unmistakably like themselves.
For businesses with good ideas but a visual identity that feels scattered, dated or unfinished.
High-quality, intentional imagery and media assets that make the rest of the brand feel complete.
Practical support for bars, restaurants and drinks businesses — from whisky lists to cocktail menus, recipes and staff training.
02 · ABOUT
I’m Giusi — the person behind Juicy Lab. I’ve spent 8+ years in hospitality, including senior management, menu development, staff training and brand work.
I combine design with real service-industry experience, with specialist knowledge of bars and whisky. The result: work that looks good, reads clearly and makes sense in real life.
03 · HOW IT WORKS
You show me what you have, what feels wrong and what you need.
I come back with a clear scope, timeline and project price.
We build, refine and make decisions without turning it into a twelve-meeting ordeal.
After launch, we check how it is working and what could still be improved.
04 · SELECTED WORK
COCKTAIL CREATION · MENU DESIGN · CREATIVE CONCEPT
Four original cocktails developed from scratch and presented through a fully custom tarot-inspired printed menu concept.
View project →
BRAND IDENTITY · LOGO DESIGN · WEBSITE CREATION
A complete visual and digital identity for an independent beauty business, built around a bold red-and-black brand system and a clear customer journey.
View project →05 · FREE CONSULTATION
You do not need to arrive with a perfect brief. Pick the closest option and we can figure out the rest together.
Prefer email? giusicondurso@gmail.com
Instagram: @thewhiskygiusi